Overview
Destination DC serves as the leading organization to manage and market Washington, DC as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities. Destination DC is a private, non-profit corporation with a membership of 1,000+ businesses and organizations that support the DC travel and tourism sector, funded by a percentage of DC’s hotel occupancy tax, along with membership dues and co-operative marketing fees.
DC Chocolate Festival will be hosting its 6th annual event at La Maison Française at the Embassy of France in DC. There will be over 30 chocolate vendors and events include: chocolate tastings and educational workshops.
Messaging
A celebration of artisan and fine chocolate from the Mid-Atlantic and beyond!
Target Audience
As the event's subject regards artisan chocolate, the target audience will be adult chocolate-lovers as a variety of chocolates will be shown and tasted. Adults are the core age group for the event as artisan chocolates are much more expensive. In addition, artisan chocolates are often curated to the mature palette of adults, involving flavors such as liquor, spices, and even a darker percentage of cacao.
Deliverables
— Advertising Posters (Two)
— Metro Smart Trip Card Designs (Three)
— Metro Smart Trip Card Designs (Three)
